Created and conceived in 2015 by the young entrepreneur Giacomo De Nardis, Barba Italiana was born to provide excellence in male beauty. It was established to meet any aesthetic need for the wellness of the modern man.

The naturalness of raw materials, vitality of essential oils, respect for the environment, sophisticated packaging, efficiency, safety, attention to detail and in-depth study of each function are the expression of a will that underlies the project. It is a complete line of professional products dedicated to men's health and strongly representing the Italian standards. Meeting any aesthetic need for the wellness of the modern man, this is the goal that has been set in the world through: #Barba Italiana.